If getting your website to the top of search engines such as Google seems like an impossible dream, you are not the only one. Low quality content, keyword stuffing and ill-conceived backlinks can prevent your website from ever making it to the big leagues when it comes to attracting traffic. Sure, you can generate some traffic by mindless search engine optimization, or SEO, and pay-per-click advertising, but this strategy is unlikely to prove sustainable in the long run. Here are a few ways to help you drive organic traffic to your website, not just today, but for years to come.
Post Quality Content
There is nothing better than inbound marketing. After all, it’s better to have people interested in your service or product coming to you than seeking them out. And this is where quality content comes in. Informative articles and blogs can do wonders to build your customer base and brand loyalty.
The best way to start generating content that is valuable to your potential customers is by putting yourself in their shoes. What issues are they trying to solve? Once you make a list of their concerns, it is time to start writing.
Be sure to post links to your blogs and articles on relevant social media groups to draw traffic to your website. And don’t forget to update your posts on a regular basis.
Optimize Content for Search Engines
Prudent SEO can maximize the changes that your content will be seen by your target audience. According to DIGITAL-minds.agency, there are three main ways you can do this:
Include relevant keywords and long-tail keywords in your text to help place your articles at the top of search engines. This is not just any keywords, however. Try to find keyword gaps, or what keywords rank but are not being used by your competitors.
Don’t use keywords just because they have a high search volume, since this will only attract an audience not interested in your product and might result in penalties from Google. Also, to generate organic traffic, the keywords you use shouldn’t be general but relate to your specific niche.
If your website is a language other than English, don’t simply use translations of English keywords. Many languages, such as German, have nuanced that only professional SEO copywriters from that country will be aware of.
Incorporate the Right Links
According to research, 91 percent of websites fail to attract organic graphic due to a lack of backlinks. Adding both inbound and outbound links to your page can move your website up in Google ranking, ensuring more visibility. Nevertheless, you should tread carefully, since Google can penalise you if your links violate their policies.
There are a number of things you can do to ensure that your links hit the right notes with Google. Don’t incorporate more than two reciprocal links from the same website. Be sure that all of the pages on your website are interlinked. And if you are linking to an external website, be sure that it has credible content.