Brand activations are one the most powerful marketing campaigns you can use to build real bonds with both new and familiar audiences. They make a huge impact in a local market, and the results of your campaign can be leveraged in social media and other wings of your advertising campaign.
With summer in full swing, it’s the perfect time to capitalize on public space. People are out shopping, enjoying the park, going to festivals, and spending more of their time outdoors and in public. It’s time to get outdoors yourself and meet them where they are by planning an outdoor brand activation.
These are all the tools and technologies you need to get noticed and plan an impactful brand activation in the great outdoors, as well as some bonus ideas that have been successfully implemented in notable brand activations.
Going outdoors the weather can be unpredictable. Tents are a must-have before you set up in the park or in a public space. In case the weather takes a turn for the worse, your staff and the public have a place to take shelter. Tents also provide shade on those unrelentingly hot days.
But the tent isn’t just shelter. It also carves out space for you to create a more immersive experience. It pays to be mindful of the design within and under your tent. Do participants have space to move around an experience? Does it invite people in from the public realm?
Interactive Digital Signage Displays
Want to make a big impression with your outdoor brand activation? Invest in an interactive digital signage display that’s sure to make a splash. Not too long ago, you wouldn’t have been able to find a portable digital billboard that was both weather-rated and touch or gesture-enabled.
Now, you can rent interactive digital signage displays that are built to resist 160 KPH winds. This means the freedom to incorporate interactive and gamified experiences for your outdoor activation, something that was out of reach for marketers not that long ago.
Some of the most exciting brand activations have featured converted shipping containers. Modifying a shipping container into a brand activation installation is not only on-trend. It’s also an eco-friendly practice to reuse old shipping containers. It’s a great solution for any brand that cares about its environmental performance and reputation.
Shipping containers can easily be transformed into food trucks, art installations, cafes, or even a pop-up hotel room.
Free Food & Drinks
When all else fails, you can never go wrong with a giveaway. On a hot summer day, nothing will go down better than a pop-up café or food truck giving out free, refreshing beverages.
The best outdoor activations add something valuable to someone’s experience. Whether they’re at a festival or just enjoying an afternoon at the park, the best brand activations attract attention because they add an element of fun or reward people with some kind of treat.
It’s the season for outdoor brand activations. Make sure you’re ready with everything you need to get noticed this summer.