In today’s day and age, marketing and advertising have never been more important and more challenging. The fact that people have access to mammoth search engines like Google means they have no lack of options for any good or service they have need. While there are powerful and effective means of advertising like building SEO content or having a high-quality website, there are also non-digital, or real-world methods to consider.
For years before the internet was as massively accessible as it is now, these more physical real-world methods of advertising were some of the only options. Whether it was television or radio commercials or paper advertisements in brochures and newspapers, the physical method of advertising has been around for a long time and still works to this day. One method of physical advertising that has always been successful and continues to be impactful even to this day, is urban panel advertising.
Urban panel advertising is a way of growing your brand awareness that has been shown to work. This effective means of marketing is unique and niche to certain areas and demographics and works effectively as a powerful way to gain awareness and access new potential customers. If you aren’t familiar with what urban panel advertising is or how it could help your business and be a powerful marketing tool, no need to worry. Here is everything that you need to know about what urban panel advertising is, and how to use it effectively.
So let’s get the basics out of the way – what is urban panel advertising? This form of marketing is part of what is known as OOH, Out Of Home, marketing and refers to advertisements that reach customers outside of the comfort of their homes. OOH is pretty much any form of advertising that doesn’t happen in a home on a TV, through radio, or on a personal computer. The most famous kind of OOH that people are familiar with is going to be billboards that can be seen along roads, streets, and highways.
Urban panel advertising is a form of OOH marketing that focuses specifically on highly condensed sections of urban environments, namely, subway stations. These panels will most commonly be seen outside a subway station position adjacent to the busiest areas of foot traffic in and out of the subway station.
When it comes to positioning an urban panel advertisement, the idea is that you would position it where it can’t be ignored by daily commuters on and off the subway terminals. This means that it will often be around eye level, although sometimes it can be a little higher or lower. The most important thing about placement for an urban panel advertisement is simply visibility. The goal is to be visualized by as many subway passengers as possible. This sometimes could even look like being part of a bench outside of a subway station, or a panel that is prominently displayed on the wall as you leave or enter.
This is another great question, what is an urban panel advertisement made of? This form of advertisement has been around for a long time. OOH marketing is a form of marketing that has been around as long as there have been civilizations practicing marketing. So there can be a variety of different types of urban panel advertisements, even today. However, with common advancements in technology, the most prominent urban panel advertisements will be in a digital format.
This also lends itself to a wide variety of ways that you can use them. A digital platform allows you to utilize stunning colors and is easier to get high-quality images.
A brand that wants to market to urban demographics, especially ones invested in transit systems like subways, would benefit from using this form of OOH. If your target demographic as a company lives in heavily populated areas and exercises public forms of transportation in order to access their lives within these cities, panels could have a huge ROI.
These panels provide great exposure for brands to get in front of people on a regular basis. Even though the world is becoming more and more digital, strategic OOH is still a powerful way of growing brand awareness and urban panel advertisements are a great way of doing this.
Figuring out to utilize out-of-home marketing in an effective way can be challenging. You have to make sure that you are investing your money in a way that will have a good return. This means understanding your demographic and investing in areas where your demographics will frequent. If your brand serves urban demographics that use public transportation systems like subways, then urban panel advertisements could be a powerful way to help grow your brand.