The art of business at its core is really the art of how quickly you can adapt to the changing world. This need for adaptation rises from the ever-growing competition that seeks to become the improved version of your business. After all, it’s only natural that customers would seek to do business with the most advanced and proficient companies. For example, customers might want to talk with their advisor about a ZM earnings date.
The Importance of Communication
In this aspect of business, there are far too many facets to explore, but there is a single overarching theme that incorporates not only the way that businesses interact with customers but how they interact with themselves. In other words, communication.
The keyword here is “instant” communication: untethered, accessible, ease-of-use, and intuitive communication. This is naturally the world standard for a modern-day business, the ability to access an FAQ, chat with a support agent, and track your order all from the same page. Furthermore, the ability to be able to communicate with a client, customer, or colleague face-to-face is the latest technology to be recognized as necessary in the workplace.
We must talk about the amount of stress that video conferences can take off a company’s logistics. With video conferences on the table, it becomes much easier for workers to be able to operate remotely and still have a form of communication that does more to increase productivity than a mere email would. Being able to hold a meeting with your fellow peers without the need to come into the office not only saves time but also allows for unparalleled convenience. Online meetings have the option of being recorded so that anyone may be able to return to the video and go over any parts that they might have missed or misunderstood without having to bother asking and waiting for clarification.
When dealing with people, it is no question that wait times are enough to drive away even the most loyal customers. This is why communication also comes in the form of delivering the appropriate information to clients to ensure that their customer journey is untainted by unpleasant waiting. This form of customer service is also another aspect of communication that businesses have had to adopt and refine to stay afloat. Millions of dollars are spent in research and development on such things because companies understand that what customers value, sometimes even above the quality of service, is their time.
The matter of teleconferences has also been jumpstarted due to the recent global pandemic—COVID-19. The need for video conferences has risen above convenience and entered the realm of necessity. Adding on to this, there is a public sentiment that attributes the increased usage of video conference software to the pandemic and argues that once the world returns to normalcy that companies will slowly shift back to the way things were before the pandemic. However, this fails to acknowledge that video conferencing and remote work are objectively improvements on their brick-and-mortar counterparts. There is no need to drop these new technologies, or rather, it would be counterproductive to do so.
As proof of the fact that video conferences are here to stay rather than be phased out, more and more prominent companies are rising to the occasion and attempting to take a piece of the multi-billion dollar industry. The success of the new technology has attracted companies like Cisco, Microsoft, Facebook, and even Google to battle it out as they develop and perfect their own software. It is a matter of fact that video conferences will continue to become more and more prominent in the business world. As stated before, the art of business is the art of how quickly companies can adapt to the changing world. Rather than clinging to outdated specifics, companies need to rush to claim their stake in the rise of a remote business.
Finally, the most subjective point is that people prefer the freedom that software like Zoom offers them. Being able to work from the comfort of your own home is a perk that most people enjoy over the office work environment, and that alone is more than enough to understand that video conference software is not going anywhere anytime soon.