Search engine optimization (SEO), if done correctly, is one of the most powerful strategies to draw prospective customers or clients to your website. However, it’s not an easy strategy to implement. It takes months—or even years—to learn how search engine algorithms work.
While there are approximately 3.5 billion searches per day, the average clickthrough rate (CTR) falls sharply after the first website on search results. The second and third positions only have a 15% and 11% CTR, respectively. The tenth, on the other hand, has a 2.5% CTR. These numbers are in comparison to the 28.5% CTR of the first position.
Your website must be optimized using the latest SEO trends to ensure that it lands at the first position on search results and generates the traffic you desire. SEO, similar to other things in the digital world, is constantly evolving, which makes it a bit more difficult to remain on top of search results.
If you’re looking to improve your ranking on search results or maintain being on top, we’re here to help you. We’ve outlined some of the best and latest SEO trends to help you rank first on search results. Let’s take a look at them, so you can start incorporating them into your strategy.
The Latest SEO Trends to Boost Your Traffic
According to SEO experts Advanced Digital Media Services, here are the best and latest SEO trends that can help you increase your traffic in 2022:
1. Voice Search
The rise of voice search technology is a result of various innovations like Google Assistant, Amazon’s Alexa, and Apple’s Siri. According to Google, 27% of the internet users across the globe use voice search on their mobile devices. It is, in fact, predicted that voice search will revolutionize how we interact with search engines in the coming years.
The idea of using these Google trends to optimize your SEO has gained more attention as technology advances. In 2020, voice search technology was used by more than half of smartphone users. It’s likely that voice search technology will continue to be a popular trend as more people use it.
Voice search queries tend to be very specific and lengthy since users are looking for answers to specific questions. It can be viewed as a conversation in which people use longer, more natural-sounding phrases. Most of these users are likely to get converted into regularly paying customers or clients.
2. Video Content
YouTube videos are the best example of video content. With more than one million users, YouTube’s the largest online video-sharing site. It serves as proof that your future SEO strategy must include a video component. Many brands are focusing on optimizing videos this year because they offer great SEO benefits.
Videos offer both text and visual content, which is a great way to cover different types of content. They are important because they can easily tell a story. Video content marketing works because it allows businesses to communicate emotions and answer the fundamental whys of their products or services.
It’s crucial to understand how to optimize video content for SEO. Instead of being a jumble of words, the overview, name, description, and summary of your channel should be clear. If you’re planning to use YouTube, you can utilize its autocomplete function to make it easier for internet users to find what they’re looking for.
3. Mobile SEO
Mobile SEO is surely one of the most important trends. It’s becoming more and more popular in recent years as more people are using mobile devices to search for products or services online. If your website is optimized only for desktops, your mobile ranking may be compromised.
Google has indicated that it prioritizes mobile websites based on how they perform. Therefore, if you want your website to appear at the top of search engine results pages, it should be mobile-friendly. Mobile SEO is essential if you want organic traffic, no matter how small or large your website may be.
4. Long-Form Content
In-depth content that is written with the user in mind is also one of the top SEO trends for 2022. Providing relevant information to your prospective customers or clients is the purpose of long-form content. Writing such content and making sure it is useful for your prospects will increase their dwell time on your site.
Some websites rank highly for certain keywords today, but their content can be misleading or irrelevant. Long-form content is necessary to show your expertise in your field and keep users from searching elsewhere. Experts say that longer content can help you rank higher on search results and earn three to four times as much traffic.
E-A-T—also known as Expertise, Authoritativeness, and Trustworthiness—is also included on the list of the most important trends in SEO this 2022. Google has been emphasizing E-A-T over the years in its Search Quality Rater Guidelines. (SQRGs). This factor helps search engines, including Google, determine page quality.
You can greatly improve the quality of your website by staying current with SEO. It can be a challenging task to do, especially if you’re running a business, but hiring SEO professionals can help you save time.