SEO is short for Search Engine Optimization used as a procedure for enhancing a website’s or page’s visibility in relevant searches. This will increase the number of visitors on the website and helps it in nurturing its business by increasing viewership.
SEO PowerSuite is particularly a powerful tool known to speed up the whole procedure of search engine optimization. It gives users access to 4x individual tools. These tools are:
- SEO spyglass: For backlink analysis and research
- Link assistant: For link building contingency
- Website auditor
- Rank Tracker: For tracking and keyword search. Those looking to know more about SEO PowerSuite can read the full review.
All these tools can be structured with other free tools like:
Google search console, google analytics, social media platforms etc.
How does it work?
Search engines like Bing and Google use bots to collect information from the web pages and then put them in the index. Next, an algorithm analyzes those pages and determines the order in which those pages should appear in the search results. The steps to be followed are:
Audit and optimize website:
This is achieved through a website auditor. Website auditor gears two major SEO tasks including technical site audit and the optimization of the page. The tool can help a user with the following tasks:
To run a tech audit:
Once a user creates a project for a site, the tool adds all the website resources and runs a scan for issues. It helps with quick fixes and all long-term tech tasks.
To visualize the site structure:
This tool in the website auditor allows users to create conjunctive website maps where a detailed structure of the site can be seen with all the connection between pages.
To optimize pages:
Here individual pages can be optimized. The tool provides a guide on technical factors and the use of keywords as well in on-page elements.
To carry out TF-IDF analysis:
It optimizes the page for topical relevance. It runs an analysis of pages of the top 10 competitors against target keywords.
- Track rankings and keyword finding:
The Rank Tracker tool plays a major role here. Rank tracker assists in covering two big and major SEO tasks that include finding new keywords and tracking the rank of those keywords. This includes:
- Finding new keywords:
Rank tracker finds new keywords from google AdWords and offers those words. All these keywords are then stored in a keyword sandbox where they can be reanalyzed.
- Finding the most suitable keywords:
It helps the user to find practically efficient words that share the highest values for the business.
- Keyword map:
Rank tracker administers researched keywords into a group based on their semantic similarity.
- Setting up rank checking predilection:
It helps in choosing a target search engine from the list and then checks the ranking.
- Run a backlink audit:
SEO spyglass tool works during a backlink audit. It helps the user to find all the backlinks and then audit them to run down those that are perilous for ranking. It works by:
- Assessing backlinks analytics
- Spying on competitors
- Detecting and dealing with dangerous links.
- Building quality links: Link assistant helps to manage the link building process and includes the following steps:
- Searching for link outlook
- Assessing the quality of links
- Contacting link outlooks
- Managing links
- Generate potential SEO reports for clients:
All SEO PowerSuite tools are essential for generating potential SEO reports.
Powerful reports created using SEO PowerSuite have these features:
- White label
- Customizable with colours and logo
- Can be shared with clients
- Visually informative and rich
SEO Spyglass and Its Uses:
It allows a user to:
- Make competitor analysis
- View competitors backlinks
- Run backlinks operation
- Uncover the strategy
- Reduce risk on the website
- Spot threatening risks
- Clean up the profile
Alerts for SEO PowerSuite:
They are important to help users manage their time. If a user rank drops or rise, or if a user loses or receives backlinks, he/she will get a notification. Here is a list of things that are made possible using the alerts generated by SEO PowerSuite:
- Alerts let a user know about their ranking
- It helps the user to choose keywords
- It helps to monitor backlinks
- Backlink alert help in keeping an eye on competitor activity
- Update regarding backlink status
Essential metrics for SEO:
- Organic Traffic:
The major goal of SEO is to gather users from search engines. It is helpful to assess organic traffic against previous reports.
- Keyword Ranking:
Keywords ranking are merely the positions that a page occupies in search results. The higher the position, the more it is noticed in search and ultimately gets more viewership and visits.
- CTR Benchmarks:
It notifies the user about the info related to her/her pages in the search engine. This includes information about how many times they have appeared and clicked on.
- User Behavior:
Session depth and bounce rate are all behavioural metrics. They are important for page optimization
- Conversion Rate:
A conversion is an absolute activity that benefits business. It can be anything such as a download, a subscription or any other action that a user takes on a website.
- Backlink History:
It is an important ranking factor to gain better search positions.
- Core Web Vitals:
Core web vitals are recently added by Google. Now there are three vitals and all of them are related to page speed.
- SEO ROI:
SEO ROI or Return of Investment is a piece of vital information that every client looks for. It is a measure of SEO effort. It is a modulatory process and the only issues are its long-term investment.
SEO PowerSuite VS SEMrush and Ahrefs:
When to choose SEO PowerSuite?
- In a small business, searching for an affordable SEO solution
- In a freelancing/SEO agency, finding ways to maximize profit per client
- To track accurate geo-specific ranking
- To find the widest range of keywords
- To work with SEO software offline
- To store data in the cloud
The SEO PowerSuite is one of the top well-built tools and is very popular with many professional SEO executives and agencies. It is an important part of digital marketing. It is 4 in 1 toolkit known to cover every SEO aspect and has different versions.