How to Choose the Best Brand Name For a Business
Choosing the right brand name is one of your most important decisions when starting your business. Your brand name is the first impression customers will have of your company, so it’s essential to choose wisely. Start with a list of brand names you like when selecting your brand name. Then, narrow down your choices based on the following tips!
These tips below can help you create a brand name that is memorable and unique. If you’re having trouble choosing a unique brand name, a name generator like Namify can help get your creative juices flowing.
Keep it Short and Simple
A brand name that’s too long or complicated will be hard for customers to remember. Scientific studies have shown that most people recall shorter words better. Consider a customer sharing your brand with a friend of theirs. They are more likely to remember your brand name and share it with another customer if it is shorter. Having a short brand name also makes it easy to develop a logo and website around your name.
In addition, studies on successful companies also showed that those with shorter names had more shareholders and generated greater amounts of stock trading! This is good news for people that want to expand their business and plan on making their business public one day.
Choose an Easy To Pronounce Name
You don’t want potential customers to get tripped up when trying to find your website or social media accounts. For instance, if you have a business dedicated to selling hair ties, then “Hair tye world” will be almost impossible to search or remember.
While you can definitely use puns for your business name, it’s best to spell words correctly. A brand name that’s too long or difficult to pronounce can also be off-putting and make it harder for customers to remember your company.
Stay Away From Industry Jargon
Using unique language to help your brand stand out from the competition. However, using industry jargon might make it difficult for customers to understand what you offer. For instance, if you run a company that offers therapy to patients, you wouldn’t want to use specific therapeutic techniques like “Cognitive-behavioral therapy” or “Dialectical behavioral therapy.” Instead, choose a name for your practice that symbolizes your services for mental health.
Family has a great feature that allows users to input keywords on the type of business that run. These keywords are then used to generate relevant names but don’t use industry jargon.
Use A Name Available on Social Media
Around 93% of marketers across the globe are using social media to help boost sales and help a business expand. Social media can help a business reach out to customers, develop a brand image, and also promote their products and services online.
It’s best to choose a business name with an available handle on Instagram, which is one of the best platforms to promote your business. An Instagram “handle” is the user name associated with an account. If you don’t have time to check the handle for every single name you’ve created, don’t worry. Namify generates business names and checks them for social media availability.
Namify also generates names, and lets users check for domain availability. Having a name with an available domain can save you time and energy when creating a website. Add a .com, .net, or .store to the end of your name, and you have a website that’s ready to go in no time.