In the 21st century, it’s not enough to create a visual ad. In this ever-stimulating world of image and noise, you have to capture people’s ears as well as their eyes. That’s where radio ads come into play.
But what does a radio ad cost? How do you write a radio ad script? How does one make a great radio ad?
These are all questions that might cross your mind if you’re considering going into the world of radio ads. This article will walk you through a brief introduction.
What Does a Radio Ad Cost?
As with most types of advertising, the cost of a radio ad is largely dependent on how many listeners you intend to reach. In digital radio advertising, it’s going to directly relate to the number of listeners. In traditional radio, it depends on the station and usually costs around 200 to 5000 dollars per week.
What Are You Paying For?
When you create a radio ad, you’re paying for people to script the video, cast the video, record the video, and distribute the video. You’re paying to take up space that could’ve been used for other advertisers. All of these things are hard work, and take up a lot of time from the people involved.
You don’t want to skimp out when it comes to a great radio ad production team. An actor whose voice doesn’t command authority can easily turn your ad from great to dead in the water.
What Makes a Good Radio Ad?
A great radio ad, first and foremost, captures the listener’s attention. Unlike the television or the internet, people generally listen to the radio when they’re in transit. That means if the listener’s attention is peaked, they’re more likely to remember something about the product.
A great radio ad is around 30-60 seconds long and makes specific use of language to get into a listener’s head. With the visual element gone, there’s an extra opportunity to get people engaged in the linguistic side of things.
A good radio ad might use music, sound effects, and multiple actors.
Where Do Radio Ads Go?
These days, there are more options for radio ads than ever. You can pay to have your ads pop up on music streaming platforms, on traditional radio slots, or even podcasts. Podcasts are a particularly great option since over 50 million homes consider themselves podcast fans.
A good production company will adapt your radio ad depending on where your radio ad ends up.
Radio Ads in 2021
The radio isn’t a thing of the past — it’s the thing of the future. As podcasts and streaming platforms rise in popularity, people are realizing just how important the auditory world is. Though radio ad cost varies, there are a shockingly high number of ways you can get people to buy your product or service through radio ads.
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