A meta description is an HTML tag that appears in the head section of a web page. It provides a summary of the content on the page. When someone does a search engine query, the meta description may appear as part of the snippet in the search results. This can help persuade people to click through to your website. In this blog post, we will discuss why you need to set a meta description and some good qualities of meta descriptions that will help increase traffic to your website!
What is Meta Description?
A Meta description is an HTML tag that summarizes the page it is placed on. The meta description will show up in SERPs (Search Engine Results Page) as a part of the snippet below the title and URL of your site. This can help persuade people to click through to your website.
A meta description is a key part of on-page SEO (Search Engine Optimization). It tells search engines what your page is about, and it also appears in the SERPs as a part of the snippet. This can help persuade people to click through to your website. One important thing to note is that Google does not always use the meta descriptions that you have set. If they feel that there is a better way to describe your content, they may choose to do so. However, developing a meta description is still important! It gives you control over how you want your site to be described and helps search engines understand your content.
Writing a good Meta Description: What to include.
Now that you know what a meta description is, it’s time to understand the components of a good meta description.
Keep it short: There is no right length to a meta description. While some industry experts recommend keeping it to 200 words, others cite 155 as the maximum limit. The important point of a meta description is to get your message across. An industry analysis shows that most meta descriptions are written between 120 to 156 characters. And while you cannot control everything that the meta tags google displays, you can ensure that your message is not being cut off when it does display what you have written.
Use active voice and make it actionable: The meta description is your chance to tell people what they will get when they click through to your site. Write in an active voice and make sure it is actionable. For example, “Get tips on how to improve your blog” is better than “Learn about improving your blog.”
Include keywords: When writing your meta description, include relevant keywords that you want to rank for. However, don’t stuff too many keywords in there! This will not only turn off potential visitors, but it will also get you penalized by search engines. A good rule of thumb is to use one or two keyword phrases relevant to the page and that you want to rank for.
Always include a call-to-action: A call-to-action (CTA) is a phrase that encourages visitors to take a specific action. For example, “Sign up for our newsletter to get the latest tips on how to improve your blog.” Including a CTA in your meta description can help increase click-through rates.
Use your focus keyword: Your focus keyword is the keyword that you want to rank for. When writing your meta description, be sure to use your focus keyword. This will help search engines understand what your page is about, and it will also help persuade people to click through to your website.
Make sure it matches the content of your page: The meta description should be a summary of the content on your page. Be sure to accurately describe what people will find when they click through your website.
Writing Meta Descriptions can be tricky, and most webmasters make common mistakes when writing meta descriptions. Here are a few of the mistakes that you should avoid:
Not writing a meta description: The most common mistake that webmasters make is not writing a meta description. If you don’t write a meta description, Google will choose one for you, and it may not accurately describe your page.
Writing a meta description that is too long: While there is no perfect length for a meta description, you should try to keep it under 156 characters. If your meta description is too long, it will be cut off in the SERPs, and people may not get the full message of what your page is about.
Writing a meta description that is too short: On the other hand, if your meta description is too short, it might not give enough information about what people will find on your page.
Not including a call-to-action: A meta description is a perfect place to include a call-to-action. If you don’t include a CTA, you’re missing out on an opportunity to encourage people to click through to your website.
Not using keywords: Be sure to include relevant keywords in your meta description. This will help search engines understand what your page is about, and it will also help persuade people to click through to your site.
To sum it up, a good meta description should be:
-Written in active voice
-Include one or two relevant keywords
-Include a call to action
-Match the content of your page
By following these tips, you can write a good meta description that will help improve your click-through rates. However, don’t forget that the most important thing is to write accurate and useful descriptions that accurately reflect what people will find on your page.