In 2021, there was a $40.92 billion growth in the SEO services market.
In a world of digitally connected consumers, driving traffic to your business is more important than ever. Since search engine optimization (SEO) leads to increased organic website traffic and conversions, SEO is an indispensable tool for modern companies.
If you are about to launch a CBD e-commerce store, don’t panic! This guide will help you pinpoint and overcome your CBD SEO challenges.
Let’s get started!
Keyword Cannibalization
If you’re in the CBD SEO industry, you may face the challenge of keyword cannibalization. This is when you have multiple pages on your website that are competing for the exact keywords. They can “cannibalize” each other, split the search engine ranking, and result in lower traffic overall.
There are a few ways to overcome this challenge. You can use keyword mapping to plan which keywords you want to target on each page. This will help you avoid targeting the exact keywords on multiple pages.
You can use robots.txt to exclude pages you don’t want to appear in the search results. This will help you focus your ranking power on the most important pages.
You can also use canonical tags to specify which page you want to be the main page for a particular keyword. This will help search engines understand which page you want to rank for a specific keyword.
Not Keeping Up With the Latest Trends
Not keeping up with the latest trends is one of the biggest SEO challenges faced by CBD businesses. With the ever-changing landscape of SEO, it can be difficult to keep up with the latest trends and ensure that your website is optimized for search engines.
However, there are a few things that you can do to stay on top of the latest SEO trends and ensure that your website is ranking high in search engines.
You need to make sure to subscribe to industry-leading SEO blogs and newsletters. This will help you keep up with the latest trends and changes in the SEO landscape.
Make sure to attend industry conferences and events as well. This will give you the opportunity to network with other SEO professionals and learn about the latest trends.
If you need help with CBD business or looking for the best SEO services, check out the info in this post, and they can help you overcome these challenges in no time!
Low-Quality Content
As more and more people learn about the benefits of CBD, they are eager to find reliable sources of information.
However, the CBD industry is still new, and there are few reliable sources of information. This can lead people to find low-quality content when searching for CBD-related details online.
Your site’s content must be well-written, informative, and relevant to your target keywords to rank well. Make sure that your content is well-researched and accurate.
You should also gather information about CBD business and SEO services. Use SEO techniques to ensure that your content is easy to find.
Lack of Inbound Links
Quality inbound links from other websites are essential for good SEO. The biggest challenge with CBD and SEO is the lack of inbound links.
This is because the CBD business is still a relatively new industry, and there are not many authoritative websites linking to CBD websites.
This can be overcome by guest blogging on other authoritative websites and including links back to your CBD website. You can also create skyscraper content, which is content that is significantly better than anything else that is out there on the topic. This will prompt other websites to link to your content.
Make sure your site’s content is share-worthy, and reach out to other popular websites in your industry to request links.
Poor Technical SEO
Gaining traction for your CBD brand can be challenging, but it can be even more complicated when you factor in bad technical SEO. Poor technical SEO can slow down your website and make it harder for search engines to find. Broken links and duplicate content can ultimately hurt your chances of ranking well.
While there’s no easy fix for bad technical SEO, there are some measures you can take to improve your site’s performance and visibility. Ensure your website uses the latest version of HTML and that all your tags are in order.
Check your site’s speed and improve it if necessary. Make sure your site is optimizable for mobile devices and that all your content is easy to read and navigate.
By taking these steps, you can help offset the effects of poor technical SEO and give your CBD brand the best chance to succeed.
No Promotions on Your Website
Most major search engines do not allow the promotion of CBD products through their platforms. This means you will have to get creative when promoting your website and seeing it seen by potential customers.
One way to overcome this challenge is to use social media platforms to promote your website. Many people are searching for CBD products on social media, so by promoting your website on these platforms, you will be able to reach a larger audience.
You should also utilize pay-per-click advertising. This is a form of advertising where you pay a fee every time someone clicks on your advert. This can be an effective way to see your website seen by potential customers, as you will only be paying for the advert when clicked on.
You also need to build relationships with other websites in your industry. You can do this by posting on other websites and writing guest blogs. These relationships can be beneficial for link building and promoting your website.
Overcome These CBD SEO Challenges Today
If your business sells CBD products, you know that some unique SEO challenges come with it. However, there are some simple strategies that you can use to overcome these challenges and improve your ranking on search engines.
By using the right keywords, optimizing your website, and creating high-quality content, you can ensure that your CBD SEO business is visible to your target audience!
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