If you have a business or organization that you need to keep in touch with, you might consider situational marketing. Situational marketing uses the best elements of traditional advertising while minimizing the negative impact on your budget. By using the same techniques and tools that other advertisers are using, but in a unique situation, you get the best of both worlds. In fact, it might even be considered the best of both worlds! By following these steps, you will be able to take advantage of the latest opportunities in the digital world.
Finding Trends
First, from the advantages, it will bring your brand and your niche, to what resources you will use in order to detect the hottest trends. It will not be enough to buy TikTok likes, but it’s best if your likes are directed towards trending content. You will also get some great examples from well-known brands to inspire you, but first, let’s see what situational marketing really is. Basically, this concept is the use of digital media such as the internet, mobile devices, social media, and television to build your marketing campaigns. By staying relevant to your audience and tapping into their personal interests, you will be able to build effective marketing campaigns that get results.
Targeted Marketing
Your campaigns should be specifically designed around the needs of your individual customer. This means that they are not being advertised to just any old group of people. For example, if you are running a seasonal sale on trampolines, your potential customers likely won’t be looking for trampoline parts and accessories – they will be looking for a deal on the equipment that they already need or can purchase to increase their athletic enjoyment.
By taking the time to identify your audience, you can begin to find the opportunities that will help to keep them satisfied with your product or service. With situational marketing, you are keeping your branding consistent with your audience. You are using it to help position your business in a way that is most beneficial to your individual customers. This keeps your brand consistent with the specific circumstances surrounding your product or service and positions your brand within the mind of the consumer.
A Major Disadvantage
The only problem with situational marketing is that sometimes it can make a mistake and actually misplace your message. In some cases, your message may have been transmitted to the wrong audience – or to a group of people that are not a part of your targeted audience. This can cause a lot of wasted opportunities and a significant loss of revenue.
Common Mistakes
Here are some common mistakes when it comes to situational marketing strategies. For example, many companies make the mistake of sending emails or posting fliers in a high-traffic environment such as a mall. This method has proven effective in generating new leads, but it is also known to drive potential customers away from the location. If you are in an area experiencing a high number of incidents such as vandalism or theft, you may be wasting valuable time without generating any new leads.
Another common error seen in situational marketing is sending promotional materials through social networks. Many people use their social networks (such as Facebook or Twitter) to share their experiences and this is a great way to share information with your target audience. However, in doing so, many businesses unintentionally advertise their own brand. For example, if you post a status update on your personal page about a promotion, many people will see this as a form of advertisement. In order to build brand awareness, you will want to use social networks as one of your main sources of promotional material, but you must carefully select which content to share through these platforms.
Finally, another common mistake made in situational marketing is for companies to make the mistake of sending promotional material to potential customers who have yet to purchase a product or service. For example, if you are running a promotion for an energy drink, you would not want to send fliers or email coupons to households that do not use energy drinks. You want to engage the audience, make them feel special, and gain their trust in your brand. When you send emails or fliers to households outside of your target market, you run the risk of alienating your audience and losing potential customers. In the September economy, this is an unfortunate fact.
