To conduct high-level competitive analysis is the most important and crucial aspect of online success. Its reason is that after doing competitive analysis, you can gather enough data about your competitor. After gathering enough data about your competitor, you can find out significant opportunities to get success. Competitive analysis is also an important way to get an idea about the weaknesses and strengths of your competitor. The first step of the competitor analysis is to determine your competitors. Here, we will discuss seven competitive analysis strategies to improve your worth.
Identify Your Competitors:
To identify your competitors is known as the first step of the competitor analysis. Its reason is that if you don’t identify your competitors, they will compete you on different platforms. On the other hand, if you are focusing on one or two competitors only, there is a possibility that other competitors will beat you. SpyFu is the best domain overview tool.
By using this tool, you can easily get an idea about all the competitors. While identifying your competitors, you should take an overview of some specific things You should note the ratio of SEO vs PPC of your competitors. You should note the core keywords of your competitors. You know the keywords which are ranked in the search engines. You should also try to browse the top keyword groups. SpyFu will also provide you with enough data about the spending of your competitors. You can also adjust your budget accordingly.
Sign Up For Their Newsletters:
After preparing a list of the competitors, you should sign up for their newsletters. You can do it easily just by visiting the sites or blogs of the competitors. Its reason is that your competitors will send emails to their customers about their recent offers. After signing up to their newsletters, you will also get these emails. As a result, you can easily get an idea about their marketing strategies.
While signing up to their newsletters, you should keep in mind some essential things You should take an overview of their sign-up process. You should try to get a list of their onboarding and targeted e-mails list. You should also try to know their social media profiles and pages. You should also follow them on social media sites. By following them on social media sites, you can also get notifications about their marketing strategies. By following them on social media sites, you will get an idea of how they are engaging their customers by sharing interesting and intriguing content.
Set Up Alerts By Visiting Their Websites:
This is known as the basic strategy to analyze your competitors but still, this strategy is helpful to get insightful data. You just need to visit Google and try to search all the domains of your competitors. After finding their domains, you should try to get some useful information about these domains. You should extract all the titles and meta descriptions of these domains. You should try to know the tone of your competitors.
You should try to know the CTA of these domains. You should try to extract useful information about your competitors. To get insightful information about your competitors, you can use lots of tools. BuiltWith is the best tool to get an idea of what is important for your competitors and how they are accomplishing their goals. There are two ways to set up alerts on their brands. First, you can set up emails on Google Alerts. Secondly, you can use Mention and Mention is the best tool to monitor and mention comments and blog posts.
Track Their Ads:
You should also track the ads of your competitors. While tracking the ads of your competitors, you should try to get answers to some specific questions as suggested here by a dissertation writing service. Where your competitors are spending money? Are they spending money on the display ads or any other kind of ads? What are the benefits of displaying these ads? After getting answers to these questions, you can also set up your advertising strategy. No doubt, if you want to get answers to these questions manually, you will have to face lots of obstacles. Therefore, you should track their ads by using some essential tools like Adbeat and WhatRunsWhere.
Asses Their SEO Performance:
Along with displaying ads, your competitors will also try to get the advantage of SEO. For this reason, they focus on the SEO of their websites and they try to get higher ranks in search engines. By getting higher ranks in the search engines, they can easily drive millions of visitors to their websites. While analyzing your competitors, you should also try to assess the SEO performance of your competitors. For this reason, you should review their backlink profile and try to beat them by tracking their SEO strategies.
Review Their Analytics Data:
Along with SpyFu, you should also try to use some other tools to review the analytics data of your competitors. Its reason is that these tools provide data to your competitors from different perspectives. Alexa is the best tool to get an idea about the traffic to your competitor’s website. Compete is the best tool to compare your web pages with web pages of your competitors. This tool will also provide some suggestions to improve the performance of your web pages. SimilarWeb is the best tool to find new competitors. BuzzSumo is the best tool that provides you with an idea about the most shared content of your competitor.
Identify The Marketing Position Of Your Competitors:
While analyzing your competitors, you should also try to get an idea about the marketing position of your competitors. To know the marketing position of your competitors, meaning that you should know the market’s demands and expectations of your competitors. There are various ways to check the market’s demands and expectations of your competitors. First of all, you should try to know the reviews of the customers about their products and services by following their social media profiles and pages. Secondly, you should check the pricing structure of your competitors and try to know either their customers are satisfied with this pricing structure or not.