Having people remember your brand is hard work. People have their problems and priorities, and unless you catch their attention with something exciting or different from the norm, they’re not going to take the time to learn about you or your product.
A study found that of consumers who received a promotional bag, 50% were more likely to do business with an advertiser.
That’s why investing in promotional merchandise can be one of the best ways to get your brand out there to an audience that will appreciate it and spread the word about it. If you need some ideas for promotional merchandise to invest in, these five reasons should convince you.
Enhance Brand Awareness
Some may argue that there’s no need to invest in promotional merchandise because you can build your brand awareness by doing something else. But investing in promotional items can be an excellent way to make your brand stand out and get noticed quickly.
Your customers are more likely to talk about your business and wear your promotional items with pride if they have some connection with you or like what you’re offering. As per a report, the average consumer keeps the promotional items for up to eight months.
Boost Employee Morale
Employees are more likely to take pride in their work and pay attention to detail when they feel appreciated. If you want a quick boost to employee morale, you can invest in promotional merchandise.
Besides making your brand visible, branded items give your employees something fun and unique to share with their friends and family. This can help spread awareness of your company beyond just employees and into their personal lives.
Raise Customer Loyalty
Fortunately, promotional merchandise can help you achieve just that by highlighting your company’s personality and keeping you top-of-mind with clients and potential customers alike.
With customized items like branded clothing, bags, and caps, anyone who receives one will associate it with your brand whether they receive it at an event or come across one while strolling through town. This kind of positive exposure helps grow brand awareness and makes consumers more likely to return for more.
Increase Traffic to Your Website
Owning promotional merchandise is an investment, but it’s worth your time and money. If you wish to increase traffic to your website, custom products are certainly an excellent way to do so.
Not only do they help your company stand out from its competitors, but they can also boost business at trade shows, events, and more. To invest in promotional merchandise might not be as exciting as creating new products, but it can fetch results just as good (if not better).
It is a cost-effective way to get in front of more people without breaking the bank or requiring large marketing budgets. Promotional merchandise creates a sense of community among your customers by helping establish common ground and creating an atmosphere of camaraderie within your organization.
To Wrap it Up
If you’re wondering how to promote your company or brand, promotional merchandise can be a great option. Before making any investment into promotional products, however, there are five key factors that you should keep in mind: exposure potential, cost efficiency, the longevity of use, and messaging power, amongst others.