Most of the time, coming up with ideas is a huge struggle. Putting your idea on paper is pretty easy but coming up with one takes up the most time and energy. Infographics are no exception to this phenomenon. If you already have a clear idea of what infographic you’d like to create, then you’re halfway there. However, when you have no idea what to make, it will be a time-consuming problem.
It’s common to struggle with infographic ideation. It’s expected. After all, making an infographic is no easy task. It requires a lot of research and writing. Other than that, you would need to come up with a compelling design to go along with the content. If you’ve seen an infographic, you know that it takes more than just good design and decent content. A good infographic is one that provides value to its readers and delivers information effectively and efficiently.
To make the process easier for you, we have come up with 11 tips that will help you come up with infographic ideas if you run into a few blockers.
Come Up With a Topic
Before you start creating your infographic, you need to come up with a topic. What is it that you want to talk about? Is there anything that’s been going on in your industry that you could make into an infographic? Are there any new studies or data that you can use?
The best way to come up with a topic is by brainstorming. Write down all of the ideas you have and choose from those ideas. You can also research what other infographics are out there to give you more ideas.
Think About Your Audience
When creating an infographic, you need to think about your audience. What is it that they’re interested in? What kind of information are they looking for? Your audience will be consuming your infographic, so it’s essential to create something they would like.
Try to think about what would be most valuable to them and go from there. You can also do some research on your audience to see what they’re most interested in, or you can ask them directly.
Do Some Research
The best infographics are ones that are backed by research. So, before you start creating your infographic, do some research. Look for data and statistics that might be useful to your readers.
Research can also help you come up with an idea for your infographic. If you’re struggling to come up with an idea, doing some research can help you find a topic to focus on.
If you’re about entrusting your infographic to the agency, you should also look for its review. Like reading Breadnbeyond history and Breadnbeyond review. They have a sister-site company who can handle your infographic named Milkwhale.
Find a Trend
One of the best ways to come up with an infographic topic is by finding a trend. It’s a common use in SEO strategies. What’s popular right now? What are people talking about? Chances are, you can find a trend to talk about and turn it into an infographic.
One of the places where you can look for trends is on Twitter. There’s a feature called Trends that will show you what’s popular. You can also use Google Trends to find out what’s popular.
Use Data
One of the best ways to come up with an infographic is by using data. You can use data from your website, surveys, and studies, among many others. You might even be able to collect data from your customers.
Collecting data may take a lot of time. You can ask the help of a virtual assistant to do it for you. The best infographics are ones that provide value through the use of data. You can transform it into a compelling infographic when you have compelling data.
Start with a Draft
Just start drafting. Don’t worry about what it will look like. This stage is purely for getting your ideas onto your paper. When you have a topic and some research, it’s time to start drafting your infographic. This is where you’ll be putting down all of your ideas. Don’t worry about the design at this point. Just focus on the content.
You can use a tool like Canva to help you with the design. Or, you can use a tool like Piktochart if you need help with the research and writing as well.
Use a Template
If you’re not sure what design to create, it would be best to use a template. There are many infographic templates that you can choose from. Like an animation infographic with microinteractions. You just need to find the one that will work for your topic and content.
Keep in mind that not all templates will work for your infographic. You need to be able to choose the right template so that your content and design can complement each other.
Get Feedback
Once you have a draft of your infographic, it’s time to get some feedback. The best way to get feedback is by asking your team for their opinions. But, you can also ask other designers and content creators for their feedback as well.
Make sure that you take all of the feedback you receive into account. This will help you improve your infographic and come up with better ideas if needed before you publish it.
Look for References
If you’re not sure what kind of visual elements to use, it would be best to look for references. There are many infographics that you can use as references. Take a look at how the graphics are used in those infographics and try to incorporate them into your infographic.
You can also look at other infographics to get ideas for how you want your infographic to look.
Know What Your Goals Are
Before you start creating your infographic, it’s important to know your goals. What do you want people to take away from your infographic? Is the purpose for content marketing? What do you want them to do after viewing your infographic?
Knowing your goals will help you create an infographic that accomplishes those goals. When you have a goal, you can design your infographic to help you achieve that goal.
Know What Type of Infographic You Want to Make
There are different types of infographics. You can make a data-driven infographic, or you can make one that tells a story. Some styles of infographics are industry-related.
For example, you can use more static graphics if you’re about to create an infographic related to QR code, technology, and medical. Otherwise, you can use more visuals and characters if you’re about to create an infographic related to FnB, arts, and entertainment.
You can also make infographics that are focused on teaching people how to do something. Choose a type of infographic that will help you achieve your goals.
The Bottom Line
There are many ways to come up with an infographic topic. You can find a trend, use data, or start with a draft. You can also use a template to help you with your design. When creating an infographic, it’s essential that you know what your goals are. And, you need to make sure that the content and design of your infographic work together.
Once you have all of this information, it’s time to start creating your infographic. Just remember to keep the content and design in mind when you’re making it. And, don’t forget to get feedback from your team and other professionals before you publish it.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, the award winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: [email protected] LinkedIn: Andre Oentoro
